Nicola GALLUZZO
pp. 27-29

Th e aim of this research is to analyse the interactions that exist in Italy between mass media and food consumption during the avian flu crisis. To study the relationships among the wholesaler�s price of avicultural meat and the number of published articles a Vector Auto Regression (VAR) model in two diff erent simulations has been used. This research has showed a signifi cant statistical relationship between articles and poultry consumptions existed in Italy; in fact, the result data has showed for each published article there were two weeks after a decrease of wholesaler�s avicultural meat price equal to 0.03 Euros. Th is short analysis has confi rmed that the mass media was able to influence the behaviour of the consumers, their trust levels and their purchasing behaviour by increasing the purchase of precooked avicultural meat.